On Page Seo :-
On-page SEO is an important part of your overall search engine optimization strategy.On-Page optimization is absolutely necessary if you intend to improve your site’s visibility in the search engine results.
Any work you do to optimize each page of your site will have a direct
impact on what is shown in search engine results pages. It can also
play a huge part in the level of traffic your site receives from search
engines.
Obviously, a site’s content is going to play an integral role in
on-page SEO, so this should be a primary focus. However, there are
multiple other elements that can be adjusted and tweaked to increase
results as well.
On-Page SEO Checklist
1. Content :-
our content needs to be relevant to your niche. It also needs to be keyword-rich without sounding unnatural.Try to ensure your content is between 700 and 1,200 words per piece.
Longer pieces are also excellent for helping you accidentally rank for
unintentional long-tail keywords.
2. Keyword Density:-
There is much debate about what the best keyword density on a web page
should be. However, around 2-4% seems to be around the correct density
to rank well. This is around 14 mentions of your precise keyword in a
700 word article, including mentions in the title and sub-headings.
3.Bold/Underline/Italics :-
Throughout each article you write, you need to highlight your keyword in
bold, underline and italics at least once each. Google’s Spiders will
consider these highlighted words as having some importance, which can
assist SEO efforts further.
4.Title Tags :-
Your title tag is the main title of your content that shows at the
top of your page. It’s important your chosen keyword is within the title
tag. If you can, you should also choose a long-tail keyword to show in
the title.
<title>Main Keyword, followed by long tail keyword </title>
5. Meta Keyword Tags :-
The meta keywords may not show on your site at all, but Google’s Spiders can see them perfectly.
<meta name=”keywords” content=”Primary Keyword, long-tail keyword”>
6. Meta Description Tags:-
When you see listings of websites in search engine results, you’ll
also see a short description beneath the anchor-text title of the site
and the link. This description is taken from the description tags on
your website. The description is your opportunity to entice visitors to
your site, so make it interesting.
<meta name=”description”
content=”Interesting description that draws people to click on your
link, including your keyword”>
7. Header Tags :-
When you write your site’s content, you should have broken up the
flow by using sub-headings, as mentioned in the content section. Where
possible, these subheadings should be highlighted using Header Tags (H1,
H2, H3).
Ideally, you should use all three header tags throughout the body of
the content at least once each. Try to ensure that the phrases and words
you use aren’t identical to the one used for the Title tag. Change them
up a bit, but still include your primary and secondary keyword where
possible.
8. Correctly Naming Image Alt Tags :-
When Google’s Spiders crawl your page, they see your code and your
content, but they can’t see images. Even though you might have very
descriptive images on your site that appeal to your visitors or explain
your niche perfectly, they’re no good to you for SEO purposes if Google
can’t see them.
Rename any images you choose to use with a variation of your keyword.
If you have a site about dog training and you include a picture of a
dog sitting obediently, name this image “dog-training-guide.jpg”.
Wherever possible, use the Alt tags to add a description of that
image that includes your keyword. This way, Google can actually see the
alt tag code and will count that extra keyword usage towards relevance
for search terms.
<img src=”yoursite.com/dog-training-guide.jpg” alt=”dog training guide”>
9. Update Your Sitemap (only if you’re not using WordPress):-
If your website was created without using WordPress, you will want to
update your sitemap regularly. You can use XML Sitemaps to do this for
you (www.xmlsitemaps.com).
Upload the file it creates for you to your site’s root direction and
then submit the link for the file to Google at their Webmaster Tools
section.
Source : - http://www.wizmarketings.com/blog/onpage-seo-important/
