What is
SEO?
It is an abbreviation for Search Engine Optimization. What exactly does
SEO do? It is the method of analyzing and constructing individual web
pages, as well as entire sites, so that they can be discovered,
analyzed, and then indexed by various search engines.
SEO can make the content of your web pages more
relevant, more attractive, and more easily read by search engines and
their crawling and indexing software.
Why would this be of great importance to you?
Would it be important to you if customers were unable to find your
telephone number or find the address of your business? I do not think
that many businesses could survive for very long in this situation.
This situation could apply to a web site. Can
potential customers locate your current web site easily? Traffic to your
web site could be extremely low. Potential customers might not even
know that your site exists.
"Wait a minute!" you say. "We have a beautiful
web site, and we include the web site address in all advertising
campaigns. Why would people be unable to find our site?"
Of course, your current customers and persons
already acquainted with your business would be likely to find your web
site without difficulty. Wouldn’t they?
Are you absolutely sure that your advertising has
reached enough potential customers? Did you consider that some people
simply do not read the newspapers? How about people who didn’t get the
issue of the magazine where you placed an expensive ad?
Did these people hear the WABC radio broadcast
when your commercial aired? Were they watching channel 44 during the
news hour? Were they on the direct mail list for which you paid
thousands of dollars?
So how about those search engines that everyone
uses? Potential customers will type a word or two into the box, hit
’Enter’, and immediately find a listing for your company’s web site. One
more click and you have another visitor. Search engines sure are great,
aren’t they?
Yes, they certainly are great, and the
’type-and-click’ scenario above does happen. More often than not,
however, it doesn’t happen without a little work. Search Engine
Optimization
is that work.
source : - http://www.seoworkers.com/seo-articles-tutorials/search-engine-optimization.html