To understand why search engine optimization (SEO) is so important, you need to know what SEO does for a website.
If you needed to hire a new manager for your office you would let people know about the opening by advertising. An ad in the paper would probably include the positions' title, job description, and how to contact you. It might also state how not to contact you (i.e., no phone calls.)
Meta data, code, and certain files (i.e. robots.txt) provide similar information to robots including what the website is about, where you are located, and instructions on how often, and what robots should or should not read.
A robot is what search engines (and other information gathering companies) use to find your site, analyze it, and then decide what to do with it (ignore it, ban it, or index it).
Think of SEO as advertising your site to search engines. To appear in search engine search query results you have to accomplish three things:
The Internet search engine process is not run by people. It is run by robots (spiders, webcrawlers, worms, and webants) that (hopefully) visit your site and try to understand and index it. If your site is not indexed, it will not show up in search engines. Period.
A site with good SEO attracts robots and provides instructions, descriptions, and content that robots can understand, analyze, and assign relevance to. A site with no, or poor SEO will either get ignored, or worse - tagged as spam or blacklisted.
source : - http://womeninbusiness.about.com/od/internetmarketingandseo/a/why-seo-import_2.htm
If you needed to hire a new manager for your office you would let people know about the opening by advertising. An ad in the paper would probably include the positions' title, job description, and how to contact you. It might also state how not to contact you (i.e., no phone calls.)
Meta data, code, and certain files (i.e. robots.txt) provide similar information to robots including what the website is about, where you are located, and instructions on how often, and what robots should or should not read.
A robot is what search engines (and other information gathering companies) use to find your site, analyze it, and then decide what to do with it (ignore it, ban it, or index it).
Think of SEO as advertising your site to search engines. To appear in search engine search query results you have to accomplish three things:
- Search engines have to find your website;
- Search engines have to crawl the site, understand it the way you want them to so you have better control over how it is indexed (classified); and
- Promote your site in a way that matches how people search for information.
The Internet search engine process is not run by people. It is run by robots (spiders, webcrawlers, worms, and webants) that (hopefully) visit your site and try to understand and index it. If your site is not indexed, it will not show up in search engines. Period.
A site with good SEO attracts robots and provides instructions, descriptions, and content that robots can understand, analyze, and assign relevance to. A site with no, or poor SEO will either get ignored, or worse - tagged as spam or blacklisted.
source : - http://womeninbusiness.about.com/od/internetmarketingandseo/a/why-seo-import_2.htm
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