What is Page Rank?
If you're involved in SEO, or have the Google Toolbar installed in
your browser, chances are you'll have come across Google page rank.
Google Page Rank basically a score for your website out
of 10 based upon how important Google think you're page is in the whole
scheme of web searchery.
By important, Google means how many people link to
your page, the more pages there are, the more relevant your page must
be. But that's not quite it, it's no good having thousands of links to
your page if they're not important pages themselves, so in turn, it is
also determined by the quality of the pages that link to you.
Google themselves say the importance is made up of over
500 million variables and 2 billion terms, whilst Wikipedia have a
"simplified" algorithm that in my opinion is anything but, mind you,
math was never my forte.
In a nutshell, more quality links = higher page ranks.
Like with many SEO techniques, Google page rank alone will not
guarantee you a high ranking, but it will help, it's more than likely
that pages with a lower page rank will appear above yours if they have
managed to crack other areas of SEO.
Rest assured though, if you have a number of quality
links to your page, it's SERP (search engine results page) ranking will
improve along with its page rank, which will do you no harm at all in
the SEO world.
Realistically speaking, as a small business owner you
should probably be aiming for a score of around 2 or 3 once you're site
is established in the Google. High scores of 7 or above to be
reserved for the big players, such as Microsoft, Apple and Google
themselves (the google home page gets 10)
Page Rank Inbound/Backlink Implementation
The page rank of a page depends on the number and page rank metric
of all pages that link to it. A page that is linked to, by many pages
with high page rank receives a high rank itself. Implementing BackLinks
from other high page rank sites will determine the popularity or
importance of your website and result in a higher ranking in Google.
Our team at Search Engine Partner will look at your
firm's current website, search engine presence, and the competitive
landscape of the internet for your targeted clients. We will then
decide the best strategy for accomplishing both your short and long
term goals. Campaigns are completely customized to every client.
Campaigns may start out with a very
narrow match keyword assignment, while others target both broad and
narrow match keyword phrases. Direction of all campaigns is determined
by the factors listed above, budget, and how much revenue your firm is
generating from your search marketing efforts. We perform only "white
hat" techniques utilizing a thematic optimization methodology according
to industry approved best practices. We
do not use
any "black hat" tactics such as link farming, cloaking, spamming,
keyword or content stuffing. We incorporate all aspects of the best
aspects of the most effective industry standards to develop and
implement strategies in both organic and paid searches. In doing this,
we can achieve both short and long term goals in some of the following
areas:
Linkbait Formulation
Linkbait is the website content that targets
link-friendly audiences. Its goals include high levels of traffic,
visibility, branding, and numerous links; having many relative links to
your site increase page rank and assist your site with moving up in
Google.
Inbound Link Popularity and Diversity Strategy Formulation
We search out relevant websites for your website to
exchange links with. We will find back links with high ranking sites
and link your site as well the targeted websites on the first five
pages of Google's search result page. We will form strategic alliances
with quality websites that will point to targeted websites and yours.
This will improve the internal link structure of the site in all areas
and will give a higher page raking. A page that is linked to by many
pages with high PageRank receives a high rank itself.
Keys to Search Engine Ranking
Google uses dozens of factors to determine which site
will rank highest for specific keywords. The primary ranking factors
that we evaluate from an overall perspective are the following:
Backend Coding (what the robots see)
The way the code is written and how certain elements are
used to build relevancy for keywords is essential in a search engine
marketing plan. Some of the code elements include META tags, site
accessibility tags like XHTML attributes, CSS, XML sitemaps,
JavaScript, dynamic content like PHP and general code cleanliness.
Website Architecture
The structure of the website is critical to achieving
search engine rankings for two reasons. First, it is important to make
sure that your pages and content are being indexed (consistently
crawled) by the search engine spiders. Second, the manner in which
pages link together, especially the use of text links, is critical to
help build relevancy for keywords. If this may be seen as being done by
an engineer, the code of the website above is done by engineers.
SEO Copywriting
Search engine algorithms are placing more importance
than ever on the text content on the website. If a site is aiming to
rank for specific keywords and phrases, it is critical that the site
have readable text content that incorporate those keywords or phrases.
Mentioning a targeted phrase one time in the text is not sufficient.
Link Popularity
Google measures the popularity of your website by the
amount and quality of websites that are linking to your site. If your
site does not have competitive link popularity, it will not achieve top
rankings for keywords. We will look at the sites that are consistently
ranking for your desired keywords, and make sure that we build enough
in-bound link popularity so that your site can compete for rankings.
Source :- http://www.searchenginepartner.com/SEO-2.0/How-to-Increase-Rank.html